There are several ways for you to market your home care business. Some methods will take longer to secure new clients, while some methods will present leads faster. Take for example a situation where you want to develop a comprehensive strategy for SEO. This can take more time than it would for you to run a campaign through Google Ads.
But what if you were just starting your home care business? In this case, you would want to get clients as soon as possible. If you get more clients, then you also increase your chances of getting referrals from those clients. But there are other ways for you to get clients as well. Here are eleven steps you can take to ensure that your home care business gets more clients:
1. Google My Business
The first thing you should do is set up a profile for Google My Business. You can create a free profile through Google. You can use your profile to get clients using either Map Pack or the Local Search option. The Map Pack is essentially the top three listings on Google My Business.
To find success through your GMB account, you’ll need to be able to establish a presence in Google Maps first. A lot of people opt for the results they get through the Map Pack section when searching for businesses. That’s why you should consider ensuring that your home care business is in the Map Pack.
2. Listing Your Business
You should also think about listing your business on lead generation sites in your industry. Clients tend to have faith in these sites, which are also independent. These sites tend to rank high on Google search page rankings as well.
So if you get your home case business listed on these websites, you can generate more leads. You can also buy featured listings, which will enable your business to be featured near the top of the categories you chose.
3. Collecting and Promoting Reviews
There’s a lot of competition out there for home care businesses. One way you can ensure your business stands out is with the help of social proof. Consumers tend to go through the reviews of previous clients and believe that these reviews are important. They trust online reviews as much as they would trust family or friends.
If your home care business has great reviews, then you’re more likely to attract clients.
4. Speaking at Events
If you want your business to have visibility, then consider speaking at events. You can also develop your brand authority in this way. At the same time, you’ll also be able to grow your professional network.
Speak at senior centers, facilities for assisted living, nursing centers as well as rehab centers. Talk about relevant topics, such as exercise, nutrition, memory, and more.
5. Collaborating With Healthcare Professionals
One way for you to promote your home care business is through partnering with other healthcare professionals. You can choose to partner with:
- Social Workers
- Occupational Therapists
- Nursing Homes
- Rehabilitation Centers
- Assisted Living Facilities
- Social Service Agencies
6. Asking for Referrals
If you have clients that are pleased with your service, then consider asking them for referrals. If you want to get referrals, then consider forming positive relationships with clients, so you can ask for their help in the future.
You can also offer incentives like loyalty rewards for referrals.
7. Partnering With Businesses That Are Complementary
You can also choose to partner your home care business with related business such as rehab centers, hospices, as well as other home health agencies.
8. Campaign on Google Ads
If you have created a budget for advertising, then a Google Ads campaign should definitely be on your agenda. Many people turn to Google the second they need to search for something. So if you remember to bid on the keywords that could bring leads to your business, you’ll end up getting prospective clients.
Aside from being careful with choosing the keywords, also ensure that major selling points are in your copy. This includes words like ‘trust’, ‘flexible terms’ and more.
9. Senior Publication Ads
Consider also placing ads in publications for seniors. These could include newsletters as well as magazines that are distributed locally. You could also provide a discount coupon with your advertisement, as a way to attract more clients to your home care business.
Think about placing ads in local newspapers as well. Although newspapers and publications may be going out of fashion, senior people still turn to these from time to time.
10. Connecting With Volunteers and Employees at Senior Centers
It can be a good idea to connect and network with employees as well as volunteers from local care facilities and centers. Such people tend to work with clients who could be ideal for you. They can even recommend clients to use your services. So ensure you maintain a good rapport with them.
11. Caregiver Workshops
One way for you to share tips related to caregiving, is through caregiver workshops. Consider co-hosting or even marketing such a workshop to healthcare professionals in your area. This can add more value to the people who choose to attend your workshops. You could then offer discount coupons to people who are interested in services from your home care business.
As a home care business owner, there are several things you can do to market your business to prospective employees. You should also consider home care business insurance. This is as through your career, your business is exposed to certain risks, such as getting sued by clients. Home care business insurance can provide you with coverage against common career risks.
If you want to learn more about home care business insurance, then click here.